Unfortunately most websites get built with no objective or strategy to convert cold website traffic into warm leads and finally into paying customers. Having a services page with a contact form just doesn't cut it anymore.

Often business owners are thrown into the deep end with no clue on how to maximize the potential their websites have to significantly grow their business.

We're here to help you solve that problem. Don't worry if this seems complex or too technical, we will handle all of this while ensuring you are up to speed on how it all works.

Basically your site needs to attract visitors from Google, Facebook and other relevant platforms. It needs to be designed and developed in a way that leads those visitors from total strangers to excited, qualified leads itching to spend their money with you. This process is known as a customer or buyer's journey and is facilitated by conversion funnels.

A customer/ buyers journey is the least amount of steps required to convince a cold lead to make a purchase decision. 99% of potential customers need these steps to convert into paying customers.

A conversion funnel is the sequence of pages on your website that lead your visitors on this journey and includes, blog posts, landing pages, email optins, etc.​

A typical customer journey would look like this:

Awareness > Interest > Consideration > Persuasion > Conviction > Action!

It is very easy for business owners to forget that they are dealing with real people online. There is no shortcut or secret trick that will just magically get everyone to use/ buy your services or products.

However, if you implement a customer journey using conversion funnels you will be able to seamlessly attract, nurture and convince your target market to choose you over your competition virtually on autopilot.

Awareness Phase: You need to make your target market aware of their need or desired outcome. You also need to make them aware of the existence of your business.

Interest: You need to provide free and valuable information upfront that speaks to their need and displays your understanding of that need. Your objective is to appeal to their emotions and position your business as the answer to that desired outcome.

Consideration/ Persuasion: You are more than likely not the only business competing for your market's attention. They WILL be considering all their options. You need to persuade them that you are the only logical solution to their needs.

Conviction/ Action: By taking your website visitors through this process/ journey you empower them with the information they need to make an informed purchase decision. You position your business as the only solution and in turn get them to take action whether it's a sales call, free consultation or purchase directly from your website.

The good news is this process can be automated so that all you need to do is send targeted traffic and follow up on qualified leads, your website will handle all the steps in between.

This obviously varies from industry to industry, budget, features and complexity to achieve your business goals.

To illustrate potential costs consider the following:

A basic website with homepage, services, about and contact page should cost in the region of R5000 ($350)

A website that is SEO optimized to drive free organic traffic from search engines should cost an additional R5000 to R10000 ($350 to $750). This will vary depending on the size of the website and the type of site e.g. business websites vs eCommerce websites. (Be wary of inexperienced developers selling you SEO as it can damage your websites chances of featuring in Google if done incorrectly.)

Designing, developing and implementing conversion funnels, including landing pages, email auto responders, sales pages, etc can cost an additional R5000 to R40000 ($350 to $3000) depending on the complexity of your sales cycle. Some business may only require a landing page with an email sign up, others might need sophisticated funnels taking your visitors through a series of events until they are deemed qualified leads. 

The above figures are only an indication of potential costs, we tailor all our projects according to your specific needs, budget and business goals. We ensure you get the highest performing website possible for your particular budget. Request a free quote here

Absolutely!

In fact, social media can be the most powerful marketing tool and source of new leads at your disposal.

You will hear many "experts" and "gurus" claim that getting an ROI from social media is hard to achieve or not the objective of social media. That is a total crock, they just don't know how to leverage social media to drive sales or are trying to sell you exposure with no measurable impact on your bottom line.

Social media is a must for any business. It has so many advantages that it simply cannot be ignored.

We are so confident in this that we will put our money where our mouths are and prove it to you.

Our aim, when handing over your website, is for your business to hit the ground running. Which is why all our projects include a "10% Free Advertising" offer. We will make sure you are not left in the dark, trying to figure out how to get visitors to your website. We will immediately start generating traffic and leads to your website.